Framing of a Futuristic India
Team- Prerona Mazumder, Crossed Design
Dissecting a Collage: Juxtaposition is important in visual communication. Context puts depth & dictates the usage of elements. 'Emotional Design on Sustainable Living' is an article written for the collective. The collages were a quick way to communicate the concepts from the article. The main article was divided into three broad parts: Opportunities, challenges, and a holistic perspective for conclusions.
1. A romanticised view of a city (Opportunities):
There is less space in these cities currently. But they still have ventilated spaces and emotive structures within them. Nostalgic buildings of the 80s & 90s take us back to when we were growing up while new structures run parallel. The Sadabahaars & other flowers nudge these boxed buildings to live a little, imagining a building that incorporates them somehow. Green doors and wooden windows together remind us of the typical design that is still present in our cities.
This composition is divided into two sections, one is the skyline and the other is the underground of a city. The latter one being a metaphor for mechanisms that help run a city. The standing fan attached with pipes and knobs are popular objects found in many shops and houses even today.
2. Signs of Progress for the Masses (Challenges):
The people of different economic strata are key to any social innovation. And for them new modern-looking buildings mean prosperity.
Going to higher levels of success is shown with stairways to higher grounds and beyond. It is a world they are yet to imagine. The people come from various backgrounds, some have fashionable clothes, some are street sellers, some are looking for employment, some are of the older generations, and some are very pious.
There are signs everywhere from QR codes to warnings, to STD/ ISD Call Booth Signs, to reflect the duality of experiences. It is a digitally forward country, yet it still holds on to primitive ways. There are colourful street lights that light up old structures and corporate buildings together. Time is above everyone. And beyond the modern structures is a balloon that you’d like to have but just haven’t gotten the chance to get yet.
3. Environmentally future-forward city Integrated culturally (Holistic View):
A futuristic city that has efficient energy with windmills, and modern buildings with a touch of tradition that still gives out food to animals. An envisioned city with policies that make structures have vertical vegetation and gardens. With electric cars beside huts that show simple living. Modern and traditional housing integrated along with environmentally conscious public transport such as e-rickshaws & electric buses.
The hand with gloves & the cleaning bottle on the frame show a framed picture that is up-kept, that citizens can take pride in. Within this frame and a little outside of it, there is a woman cleaning with a thick traditional Indian broom to remind us to, "Make our cities like our homes".
Vanilla clouds to dream of a future that one can plan building towards. The background is more looming than the foreground here to symbolize busy energy. The future is greener and more adaptable to the balance of nature, which aspires to development that is planned and spaced out well. Spaces that make way for parks and greener lands.