India Lost & Found
Background: India Lost & Found is the story of untold monuments and sites of India, which over time are likely to change, deteriorate and perhaps be lost forever. It is their effort through this photographic documentation, in a country teeming with heritage, to preserve and share the essence of our civilisational history. It is a 'virtual museum of thought' around untold monuments & their culture. An initiative by distinguished photographer Amit Pasricha, known to many as the panoramist. The brandmark symbolises perspective & insights coming together, using the ILF acronym that resembles a monument-like structure & type that emphasises the heritage of India.
Field: Brandmark design, identity design, research
Intial sketches of the ILF acronym in perspective
© amit pasricha
ILF Crowd Creative Campaign
ILF cultural researchers interpret sites in a time-bound manner, researching each site individually. The research is done in written records (books and online resources) and oral histories, connecting with today's audiences.
ILF stories & narration by the writers & narrators are researched to create short stories for the ILF Site Lens. Producing stories that pull at the heartstrings of every reader while explaining their history.
